Your spoken presentation (and public Speaking skills) are as important if not more than the case studies and slide deck. These quick tips can help you make a compelling business case.
Make a Great Story!
A case story is a story that tells how you overcome a challenge and achieved something amazing. You should convey this to your audience. Get out of the “features => benefits” sales model. Instead, make your customer a hero of your study. Write about their journey and how you helped.
Your story premises can be as simple or complex as these:
- Help to overcome a challenge
- Major impact
- Achievement of a milestone
- The only way to resolve a persistent problem is by using code
Make a clear story arc using the information provided. Show where your hero is from. Next, describe their journey. Your story will be more relatable and memorable if you include emotions.
Copywriting Formulas: Try it!
Copywriting can be described as the art and science that organizes words in compelling and persuasive combinations to help readers retain the right ideas.
If you want to ensure that your audience is able to retain the main points of your case study presentation, then you might consider using the classic copywriting formulas. These include:
- AIDCA is an acronym for Attention. Interest. Desire. Conviction. Action. First, address the main problem to get the attention of the audience. Then, you can pique their curiosity with some teaser information. If you show that they know the way out, it will spark their curiosity. Then show conviction that your solution is possible. Finally, take prompt action like contacting you for more information.
- PADS stands short for Problem, Agitation, Discredit, Solutions. This is more of a salesy approach in case study narration. It is the same process: you start by identifying a problem, raise awareness about its importance and then discredit all other options.
- 4Ps are short for Proposal (Problem, Promise, Proof and Proposal). This middle-ground option places emphasis on storytelling and not hard pitches. You should first set the scene by describing the problem. Make a promise to solve the problem. Give proof by citing numbers, testimonials or different scenarios. It can be rounded up by a proposal for the same outcome.
You can have an emotional view of things
A strong rapport with your audience can only be built by you being one of them, and truly understanding what they are going through.
It is possible to connect with people by speaking from an emotion-inducing point of view. An example is the best illustration of this:
- The bank took a business owner.
- A business owner walked into a bank branch.
The second example asks listeners, using the same wording, to draw a mental picture that depicts the bank workers’ perspective. This is the role you would like them to understand. To make your audience more open to your pitches, place them in the correct visual perspective. Right way to get a great case study presentation – https://powerpoint.guru/. Powerpoint guru is a professional design and writing service.
Related Resources:
3 PowerPoint Presentation Tips for Beginners
3 PowerPoint Presentation Tips to Help Beginners